Strategies for achieving pragmatic equivalence in translation
Keywords:
pragmatic equivalence, translation strategies, cultural adaptation, communicative intent, discourse interpretation.Abstract
Pragmatic equivalence is one of the most complex and essential dimensions of translation, as it ensures that the communicative intent of the original text is preserved in the target language. Achieving pragmatic equivalence requires translators not only to transfer linguistic meaning but also to interpret implicit messages, cultural signals, speaker attitudes, and context-dependent functions embedded in discourse. This paper explores various strategies that help translators achieve pragmatic equivalence, emphasizing the importance of cultural awareness, contextual interpretation, discourse sensitivity, and adaptive creativity. The analysis highlights how pragmatic competence allows translators to reproduce the intended effect of the source text and bridge the communicative gap between cultures.
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