PRAGMATIC FEATURES OF ONLINE COMMUNICATION:A SOCIOLINGUISTIC ANALYSIS
Keywords:
pragmatics, online communication, sociolinguistics, digital discourse, social media language, internet communication, discourse analysis, communication strategies.Abstract
Online communication has become one of the most influential forms of interaction in modern society. Social media platforms, messaging applications, online forums, and virtual communities have transformed the ways people use language. This article examines the pragmatic features of online communication from a sociolinguistic perspective. The study focuses on language use in digital environments, including abbreviations, emojis, code-switching, politeness strategies, and discourse patterns. It also analyzes how online communication influences interpersonal relationships and linguistic behavior. The research is based on the theoretical approaches of scholars such as Paul Grice, John Searle, and Deborah Tannen. The findings indicate that online communication has created new pragmatic norms that differ significantly from traditional face-to-face interaction. Digital discourse is characterized by speed, informality, multimodality, and cultural diversity. The article concludes that online communication continues to reshape modern language and social interaction.
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