THE ROLE OF SMART TOURISM TECHNOLOGIES IN SUSTAINABLE TOURISM DEVELOPMENT

Abstract

This article scientifically explains the role, importance and impact of smart tourism technologies in the development of sustainable tourism and tourism infrastructure. Through these smart technologies, it is possible to achieve not only speed but also a number of achievements in the tourism sector. For example, online platforms, mobile communication tools, artificial intelligence, smart transport services and augmented reality technologies help ensure tourism travel, booking, service delivery and convenience. At the same time, with the help of artificial intelligence, many of the listed services can be organized efficiently, quickly and easily without the need for human labor. In other words, virtual excursions and digital pilgrimage systems allow tourists to get acquainted with cultural and historical monuments remotely. This, in turn, facilitates the travel process, regulates tourist flows and provides high-quality and safe services. In the future, the introduction of digital and smart technologies will remain an important factor in increasing the competitiveness of tourism with other sectors, ensuring regional sustainability and expanding the economic interests of the local population.