YOSH TADBIRKORLIK SUBYEKTLARIDA MARTECH VOSITALARINI JORIY ETISHNING KO‘P DARAJALI INSTITUTSIONAL MEXANIZMI
Keywords:
MarTech, yosh tadbirkorlik, institutsional mexanizm, MarTech_Index, Business Model Canvas, raqamli transformatsiya, CRM, marketing analitikasi.Abstract
Tadqiqotda 1250 nafar yosh tadbirkor ishtirokidagi so‘rov ma’lumotlari asosida MarTech vositalarini joriy etishning ko‘p darajali institutsional mexanizmi taklif etiladi. MarTech_Index oltita binar komponent — SMM, CRM, veb-sayt, elektron pochta marketingi, analitika va chatbot/sun’iy intellektdan foydalanish qamrovini ifodalaydi; u raqamli yetuklik yoki foydalanish sifatining bevosita o‘lchovi sifatida talqin qilinmaydi. Empirik bog‘liqliklar institutsional cheklovlarni aniqlash uchun asos sifatida qo‘llanib, MarTech_Index qamrov guruhlari Business Model Canvas diagnostikasi hamda mikro, mezo va makro darajadagi qo‘llab-quvvatlash funksiyalari bilan integratsiya qilinadi. Natijada tabaqalashtirilgan qo‘llab-quvvatlash paketlari, besh bosqichli joriy etish algoritmi va natijalarni monitoring qilish indikatorlari asoslanadi.
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