LINGUOCULTURAL, COGNITIVE, AND MULTIMODAL FEATURES OF TELEVISION MEDIA DISCOURSE HEADLINES IN ENGLISH AND UZBEK
Keywords:
television media discourse, media headlines, linguoculture, linguocultural features, cognitive linguistics, multimodality, multimodal discourse, English media, Uzbek media, cultural values, national worldview, conceptualization, framing, categorization, metaphor, evaluative vocabulary, audience interpretation, media linguistics.Abstract
This article examines the linguocultural, cognitive, and multimodal features of television media discourse headlines in English and Uzbek. The study focuses on the ways in which cultural values, national worldviews, cognitive structures, and multimodal resources are reflected in the linguistic organization and pragmatic interpretation of television headlines. Particular attention is given to culturally marked vocabulary, phraseological expressions, metaphors, evaluative units, conceptual associations, and culturally specific references that contribute to the formation of meaning in English and Uzbek media discourse. The cognitive dimension of headlines is analyzed through the concepts of framing, categorization, conceptualization, and the activation of background knowledge in the audience. The study also considers the interaction of verbal headlines with visual images, subtitles, typography, sound, video footage, and other semiotic resources characteristic of television communication. A comparative analysis demonstrates that English and Uzbek television headlines share common communicative functions, including information presentation, attention attraction, orientation, and interpretation management, while their linguistic and cultural realization may differ according to national communicative traditions and audience expectations. The findings indicate that television headlines represent complex multimodal units in which linguistic, cultural, cognitive, and visual components interact to construct and communicate media meaning.
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