CULTURAL SPECIFICITY OF COMMUNICATIVE ETIQUETTE

Abstract

This paper examines the cultural specificity of communicative etiquette as a multidimensional phenomenon that regulates interpersonal interaction across societies. The study highlights how culturally grounded norms of politeness, address forms, and interactional strategies shape communication behavior. Special emphasis is placed on sociolinguistic variation, pragmatic principles, and the challenges of intercultural communication in a globalized world. The analysis demonstrates that communicative etiquette is deeply embedded in cultural values, social structures, and collective worldviews, which define both the form and meaning of speech behavior.